Pre-launch · 16 to 22 November

Pre-launch: Early Access

New prospects only. The goal is email sign-ups: people who join the list get early access to the Black Friday offer, with their code sent by email. No code appears in the ads.

Button on the ad: Unlock early access / Get early access

There are 4 options for this audience. Tell us which you prefer, or which to run side by side as a test.

Option 1

First Dibs On Fabulous

Frames: Encore Tortoiseshell, Maddie Olive, Millie White Tortoiseshell

First Dibs On Fabulous, Square 1:1 — **Square** 1:1Feeds, right column, Marketplace

First Dibs On Fabulous, Stories and Reels 9:16 — **Stories and Reels** 9:16Full screen

Option 2

Worth Signing Up For

Frames: Encore Muted Orange, Millie Transparent Pink

Worth Signing Up For, Square 1:1 — **Square** 1:1Feeds, right column, Marketplace

Worth Signing Up For, Stories and Reels 9:16 — **Stories and Reels** 9:16Full screen

Option 3

A Week's Head Start

Frames: Encore Tortoiseshell, Maddie Olive, Millie White Tortoiseshell

A Week's Head Start, Square 1:1 — **Square** 1:1Feeds, right column, Marketplace

A Week's Head Start, Stories and Reels 9:16 — **Stories and Reels** 9:16Full screen

Option 4

First Pick Of The Bunch

Frames: Encore Muted Orange, Maddie Olive, Millie Transparent Pink, Millie White Tortoiseshell, Billi Red, Sydney Navy Blue

First Pick Of The Bunch, Square 1:1 — **Square** 1:1Feeds, right column, Marketplace

First Pick Of The Bunch, Stories and Reels 9:16 — **Stories and Reels** 9:16Full screen

Ad copy

Proposed

The text that runs above and below the image in Meta. One version per audience, used with every option above.

Primary text: Our Black Friday offer opens to everyone on 23 November. Join the Goodlookers list and you can shop it from 16 November, a full week early, with first pick of every frame and colour. Your early access code comes straight to your inbox.
Headline: Get Black Friday a week early
Button: Sign up

Pre-launch · 16 to 22 November

Pre-launch: Early Access

New prospects only. The goal is email sign-ups: people who join the list get early access to the Black Friday offer, with their code sent by email. No code appears in the ads.

Button on the ad: Unlock early access / Get early access

Front Of The Queue

Frames: Jamie Black, Blake Matt Tortoiseshell, Logan Matt Black

Front Of The Queue, Square 1:1 — **Square** 1:1Feeds, right column, Marketplace

Front Of The Queue, Stories and Reels 9:16 — **Stories and Reels** 9:16Full screen

Ad copy

Proposed

The text that runs above and below the image in Meta. One version per audience, used with every option above.

Primary text: Black Friday starts a week early on our list. Sign up to Goodlookers emails and shop our offer from 16 November, before it opens to everyone else. We'll email you your early access code.
Headline: Front of the queue for Black Friday
Button: Sign up

Pre-launch · 16 to 22 November

Pre-launch: Early Access

New prospects only. The goal is email sign-ups: people who join the list get early access to the Black Friday offer, with their code sent by email. No code appears in the ads.

Button on the ad: Unlock early access / Get early access

It Pays To Be Blacklisted

Frames: Jamie Tortoiseshell, Maddie Tortoiseshell

It Pays To Be Blacklisted, Square 1:1 — **Square** 1:1Feeds, right column, Marketplace

It Pays To Be Blacklisted, Stories and Reels 9:16 — **Stories and Reels** 9:16Full screen

Ad copy

Proposed

The text that runs above and below the image in Meta. One version per audience, used with every option above.

Primary text: It pays to be on the list. Join Goodlookers emails and shop our Black Friday offer from 16 November, a week before everyone else. Your code arrives by email.
Headline: Black Friday, before everyone else
Button: Sign up

Black Friday · 23 to 29 November

Black Friday

Buy 2 pairs, 15% off. Buy 3 pairs, 25% off. Buy 4 or more pairs, 30% off. Wherever an ad says "up to 30%", it also says this is for 4 or more pairs.

Button on the ad: Shop Black Friday / Shop the offer

There are 4 options for this audience. Tell us which you prefer, or which to run side by side as a test.

Option 1

More Frames. More Gains.

Frames: Maddie Tortoiseshell, Encore Olive, Encore Muted Orange

More Frames. More Gains., Square 1:1 — **Square** 1:1Feeds, right column, Marketplace

More Frames. More Gains., Stories and Reels 9:16 — **Stories and Reels** 9:16Full screen

Option 2

Add A Pair. Save A Tonne.

Frames: Encore, Maddie, Millie, Billi and Sydney in nine colourways

Add A Pair. Save A Tonne., Square 1:1 — **Square** 1:1Feeds, right column, Marketplace

Add A Pair. Save A Tonne., Stories and Reels 9:16 — **Stories and Reels** 9:16Full screen

Option 3

One For Every Outfit

Frames: Maddie Tortoiseshell, Encore Olive, Encore Muted Orange

One For Every Outfit, Square 1:1 — **Square** 1:1Feeds, right column, Marketplace

One For Every Outfit, Stories and Reels 9:16 — **Stories and Reels** 9:16Full screen

Option 4

Stack Up The Savings

Frames: Maddie Tortoiseshell, Encore Olive, Encore Muted Orange

Stack Up The Savings, Square 1:1 — **Square** 1:1Feeds, right column, Marketplace

Stack Up The Savings, Stories and Reels 9:16 — **Stories and Reels** 9:16Full screen

Ad copy

Proposed

The text that runs above and below the image in Meta. One version per audience, used with every option above.

Primary text: Our Black Friday offer is here, and every extra pair saves you more. Buy 2 pairs, save 15%. Buy 3 pairs, save 25%. Buy 4 or more pairs, save 30%. Mix and match your favourite frames and colours, 23 to 29 November.
Headline: Up to 30% off when you buy 4+ pairs
Button: Shop now

Black Friday · 23 to 29 November

Black Friday

Buy 2 pairs, 15% off. Buy 3 pairs, 25% off. Buy 4 or more pairs, 30% off. Wherever an ad says "up to 30%", it also says this is for 4 or more pairs.

Button on the ad: Shop Black Friday / Shop the offer

Four Pairs. 30% Off.

Frames: Blake Matt Black, Jordan Olive, Rockwell Black, Jamie Tortoiseshell

Four Pairs. 30% Off., Square 1:1 — **Square** 1:1Feeds, right column, Marketplace

Four Pairs. 30% Off., Stories and Reels 9:16 — **Stories and Reels** 9:16Full screen

Ad copy

Proposed

The text that runs above and below the image in Meta. One version per audience, used with every option above.

Primary text: One for the desk, one for the car, one for the sofa and a spare, because one pair always goes missing. Buy 2 pairs, save 15%. Buy 3 pairs, save 25%. Buy 4 or more pairs, save 30%. Black Friday, 23 to 29 November.
Headline: 30% off when you buy 4+ pairs
Button: Shop now

Black Friday · 23 to 29 November

Black Friday

Buy 2 pairs, 15% off. Buy 3 pairs, 25% off. Buy 4 or more pairs, 30% off. Wherever an ad says "up to 30%", it also says this is for 4 or more pairs.

Button on the ad: Shop Black Friday / Shop the offer

Up To 30% Off

Frames: Sydney Tortoiseshell, Billi Matt Blue, Sydney Navy Blue, Billi Red

Up To 30% Off, Square 1:1 — **Square** 1:1Feeds, right column, Marketplace

Up To 30% Off, Stories and Reels 9:16 — **Stories and Reels** 9:16Full screen

Ad copy

Proposed

The text that runs above and below the image in Meta. One version per audience, used with every option above.

Primary text: One pair is never enough. This Black Friday, the more pairs you buy, the more you save: 15% off 2 pairs, 25% off 3 pairs and 30% off 4 or more. Mix and match frames, colours and strengths, 23 to 29 November.
Headline: Up to 30% off when you buy 4+ pairs
Button: Shop now